You want this moment to be perfect… but you’re feeling the pressure.
You’ve never bought an engagement ring before and the thought of choosing the wrong ring is impossible to ignore.
You want the proposal to feel personal and unforgettable, but you’re not sure how to make it happen without giving away the surprise.
Everywhere you look, you see the same mass-produced designs, and the prices are… overwhelming.
Does this sound familiar…
You’ve started looking at engagement rings, but each option leaves you wondering if it’s truly the right choice.
You’re terrified of choosing the wrong ring, spending thousands only to see disappointment in her eyes.
You want the proposal to be a surprise, but you don’t know how to get her style, size, and preferences right without giving it away.
The more you search, the more you realize everything in stores looks the same:
mass-produced designs that don’t tell your story.
Staying within budget starts to feel impossible, especially when it’s hard to know who to trust in the diamond industry.
You’ve read about lab-grown vs natural diamonds, but you’re still not sure what’s “right” or what she’ll think.
Family and friends have their opinions, and the pressure to go traditional is real, even if it’s not what you truly want.
But it doesn't have to be that way...
What if instead...
You could create a one-of-a-kind ring that reflects her style and your values.
You had someone guiding you through every step, from design ideas to proposal planning, so you knew you were getting it right.
You could stay within budget without sacrificing quality, beauty, or meaning.
You felt confident, proud, and excited about the moment you ask her to marry you.
I’ve been where you are…
Hi, I’m Roberto.
A little over two years ago, I was planning to propose to my now fiancée.
I wanted it to be meaningful and special, but the biggest stress wasn’t the proposal itself — it was the ring.
I had never bought an engagement ring before. I didn’t know her exact style or size, and I wanted it to be a surprise.
I spent hours searching online, scrolling through endless designs that all looked the same.
The diamond prices shocked me, and the thought that anyone could buy the exact same ring didn’t feel right for us.
The more I looked, the more confused I became.
Should I follow tradition and buy a natural diamond, even though the prices felt inflated and the designs generic? Should I risk choosing something she might not like, just to keep the proposal a surprise?
Every option seemed wrong, and I was running out of time.
That’s when I started researching alternatives.
I discovered lab-grown gemstones: identical in beauty and durability to mined diamonds, but ethical, sustainable, and much better value.
I realised I could create a ring that was unique to her and to us, without overspending or compromising on my values.
After my own experience and successful proposal, I realised I wasn’t the only one who felt this way.
Many men are overwhelmed by options, afraid of overspending, and unsure how to get it right without giving away the surprise.
The Pure Eternity Custom Ring Experience
That’s why I created The Pure Eternity Custom Ring Experience.
It’s a guided process designed to help you create a one-of-a-kind engagement ring with lab-grown gemstones, a ring that reflects her style and your story.
Through clear steps and personal guidance, I make sure you feel confident in every decision, so you can propose knowing you got it right.
Step One: Clarity Over Confusion
Most men start this process feeling overwhelmed. Too many options, too much jargon, and constant second-guessing.
In this first step, I give you clarity.
You’ll understand the key differences between natural and lab-grown diamonds, metals, and settings, without the overwhelm.
By the end, you’ll know what actually matters and what doesn’t, so you can focus only on the details that will make the ring right for her.
Step Two: Confidence in Her Style
For many men, the biggest fear is, “What if she doesn’t like it?”
If you’re not sure of her preferences, I’ll guide you through simple ways to understand her style and size without spoiling the surprise.
And if you already know what she likes, we’ll use that as the foundation to refine the details together.
Either way, every design decision will feel intentional, and you’ll have the confidence that the ring truly reflects her and the life you’re building together.
Step Three: Designing the Ring Together
This is where the ideas turn into reality.
With your inspiration and my guidance, we’ll co-create a one-of-a-kind design.
You’ll choose the lab-grown gemstone, the setting, the metal — all within your budget and with full transparency.
By the end of this step, you’ll see her future ring come to life, knowing it reflects her, your story, and the values you share.
Step Four: Preparing for the Proposal
While this page is about the ring, I know the proposal itself matters just as much.
Once your design is complete, I can also support you with planning a proposal that feels personal and unforgettable, so the moment matches the meaning of the ring.
Step Five: The Moment + Aftercare
Your journey doesn’t end when the ring is on her finger.
You’ll have access to resizing, cleaning, repairing, and even upgrade support if needed.
My role is to make sure you stay confident not only in the moment you propose, but long after.
Why You Can Trust This Process
"When I planned my own proposal, I faced the same struggles you do now: endless choices, pressure to get it right, and the fear of overspending on something generic. By creating a custom lab-grown ring, I found clarity and confidence. That experience is now the foundation of the process I guide other men through."
Lab-grown gemstones are recognised by leading institutes like GIA and IGI as chemically, physically, and visually identical to mined diamonds. The difference is that they come without the hidden cost to people or the planet.
Why The Pure Eternity Experience Is Different
Most men buying an engagement ring are left to figure it out alone — pushed towards mass-produced designs, pressured into overspending on mined diamonds, or left second-guessing if they got it right.
I know that feeling because I was in your shoes. I built this process to be the opposite of that.
Here’s what makes this experience different:
Clarity instead of confusion. I cut through the noise of the diamond industry and endless online options. You’ll know exactly what matters and what doesn’t, so you feel confident in every decision.
Guided, not generic. Instead of a salesperson trying to upsell you, you get one-to-one guidance. Together we create a ring that reflects her style, your story, and your values. Nothing “off the shelf.”
Ethical and intentional. I work exclusively with lab-grown gemstones. They are identical in beauty and durability to mined stones but come without the hidden cost to people or the planet — and without inflated markups.
A complete journey. From the first call to the final delivery, you’re supported at every step. You’re not left guessing. You’ll have updates, CAD renderings, unlimited revisions, and after-care support.
Created for this moment. This isn’t just about a ring. It’s about helping you plan a proposal that feels authentic and unforgettable, so the moment you ask is one you’ll both remember forever.
What Happens Next
Starting this journey doesn’t mean you’re locked into anything. When you book a free consultation, we’ll simply explore ideas together, look at options for her style and your budget, and answer your questions.
If it feels right, we move forward. If not, you leave with clarity for your next step.
Frequently Asked Questions
How does the custom ring process work?
It starts with a free consultation where we go over her style, your budget, and your ideas. You’ll see the design in 3D before it’s made, choose the gemstone, and approve everything before production. Throughout the process, you’ll stay updated with photos, videos, and email contact.
How long does it take to create a custom ring?
Most rings take between 6–8 weeks from the moment we confirm your design. The exact timing depends on the complexity of the design and the stone you choose.
Isn’t custom more expensive?
Can you work with different budgets?Not necessarily. Because I work directly with a jeweler and use lab-grown gemstones, you get better value than in traditional stores. We can design within a budget that works for you.
Are lab-grown diamonds actually real diamonds?
Yes. They are chemically, physically, and visually identical to mined diamonds. The only difference is how they are created.
An engagement ring is a big investment, how can I be sure I’ll get what I pay for?
You’ll see photos and videos of your stone, the 3D design of your ring, and final images before shipping. All gemstones come with certification, and I only work with trusted jewelers.
What if the ring doesn’t fit when I propose?
If the size isn’t perfect, resizing is included after the proposal.
I’m not sure about her style but I still want to surprise her. Can you help?
Yes. In our discovery call, we’ll go through her lifestyle, the jewelry she already wears, and subtle ways to figure out her preferences. This way, you can keep the proposal a surprise while feeling confident about the design.
What happens after the proposal?
I’ll support you beyond the proposal with resizing if needed, professional cleaning, repairs, and even upgrade options in the future.
Are you ready to stop second-guessing and feel confident about the ring and the proposal?
In just a few weeks, you could be holding a ring that reflects her style and your values, knowing without a doubt you got it right.